Mats:

One of the ways to build brand trust is to survey your customers to find out what values they associate with your company and what values they would like to see associated with your company.

A similar survey can be carried out with employees and compared to the results of the customers.

It is important to know if the employees are living the brand values.

Richard

Mats, the site looks terrific. Bravo and congratulations. A new dimension of reputation that you might want to comment on is country reputation and values. Given the shifting reputations of the U.S., Europe, Middle East and China, your idea of "purpose" resonates strongly. What should a country stand for? How is that manifested? Do countries have brand values? A thought.

Regards, lgr

Brand Trust is like any trust out there. You give without expecting anything back, cause you know you'll get something back since you gave with asking for anything back.

It's not that different from the old days. Only today people shift their behaviours more often than ever before. People also live like Dr Jekyl & Mr Hyde...were fishing on the countryside on saturday, we're blogging on sunday, we're attending a cooking course on monday, we're betting online on tuesday, we're...and so on.

The digital world provides people with so many possibilities and mapping this is quite impossible.

So, make sure you have people arround you that live in this world. You need one of those Indians that guides the Cowboys through the wild west.

I think large corporations has a lot to learn from smaller street brands. They live among their target group and the trust between the brand and the consumer is based upon understanding of cultures connected to the offer of the brand.

(Why not meet with Greger Hagelin from WE, one of my old sponsors when I was snowboarding. He got some great insight into this)

Cheers
J

This position is able to express what they want to convey to the reader. It has led to profitable output to all lucky enough to find a very effective way!

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