"If we want to know what a business is, we have to start with purpose. And its purpose must lie outside of the business itself. In fact, it must lie in society since a business enterprise is an organ of society.....profit is not the explanation, cause or rationale of business behavior and business decisions, but the test of their validity"

Peter Drucker in his classic The Practice of Management published in 1954

 

"Don't aim at success - the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself".

 

Victor Frankl in Man's Search For Meaning